Essay on Disney Theme Park to India

1. Introduction

India as a country welcomes the new Disneyland amusement park. The park is uniquely designed under the influence of the Indian cultures and its fork tales. Now visitors have a chance to enjoy services the same as those visiting Disneyland. This park indicates how India as an economy has grown in strength. The launching of this park comes in response to the reluctance of Walt Disney Company to open an amusement park. This memorable park in India elicits ideas that India has grown in its economy, technology and other aspects. The theme park on the other hand concentrates on India’s culture. One of the features of the park includes a theme inspired by movie. The movie allows visitors to experience the influence of a character Mugabe; the Villain in the movie. The movie relates to a scene where Kila a “ghost” haunts a house. Another very important attraction in the park is the attraction representing “wrath of gods”. Some of the attraction in this category is experiencing seeing Indian Mythological characters. Visitors further get a chance to experience a river ride inspired by the discovery of a dinosaur.

1.1 India

India is officially recognized as the republic of India. The country lies on the south of Asia. In comparison with its neighbouring countries, India is the largest in terms of landscape and population. The country has a population of up to 1.2 billion. The country has a long history from their ancient age to its relations with Britain. At present, India’s GDP has tremendously improved. It has improved its communication, its infrastructure, Agriculture and Educational sector. India as an economic giant in Asia has the status of the fastest growing economy in the region. The country has improved on almost all sectors of the economy. These improvements have made the country develop to the state of owning nuclear weapons and having the third largest army in the world.

2. PESTEL Analysis of India

2.1 Political

India’s political analysis has an influence on investors and business transactions. The political class of the country as well as the political aspects of the country has influenced the economy of the country. The political class has been instrumental in the development of policies. Such policies have been able to promote the creation of various reform fronts. The country has transformed its economic reforms through the transformation of capital restrictions for investors. The government has projected that a slight change in the capital restriction would attract foreign investors. Another of such acts of transformation includes the privatization of various organizations. Privatization has seen a change in the management of falling economic giants in the country. With this influences, the country has witnessed an increase of their economy to a scale of 8, 8% spanning from 2003 to 2007. This tremendous change in the economy has seen the improvement of the infrastructure of the country, power supply and communication. Transacting business now than ever has improved in India. Investors now have a chance to enjoy the improvement of infrastructure, increased power supply for production and the improvement of the communication infrastructure.

A president heads the political system of the government. The president of the country holds the position a ceremonial head. The concept of the position is a culmination of the constitutional monarch promulgated by the United Kingdom. It is imperative to note that the political analysis of India would not be complete without the analysis of their trade unions, parties and lobby groups. The country then relies on its arms of the government in ensuring proper management of activities as well as transactions. The transformation of the political system has led to the inclusion of modern aspects in the management of affairs. The country’s constitution is a direct result of British influence in the region. The current constitution of India comes because of a 1950 proclamation. However, various changes in the country have made it necessary for it to be amended to meet current demands. In particular, such changes in the constitution relates to changes that took place in the year 2006. In respect to its political system, a prime minister governs India. It has a house of representative, which consists of a maximum of 552 members. It also has members who represent states as well as 20 union territories. The government of India is a federal state. This therefore means that the country has a written constitution. The government further has a dual government where there is management from the government side as well as in regional governments. Another aspect on India is its distribution of power to various regions, the influence of its judicial power and the influence of a rigid constitution.

2.2. Economics

In order for one to start, a venture in foreign nation’s there is need for the analysis of the economic condition of the country of interest. Individuals need to understand the state of economy of the interested country. Therefore, for investors wishing to transact business transactions it is imperative for them to understand the economic condition of the country. World Bank details on the ease of doing business in Asia, India ranks a head of its neighbours, China and Russia. By the year, 2012 to 2013 India had registered an economic growth of up to 5%. This value is on the negative side as related to previous values. Such a negative slope comes because of aspects such as a weakening industrial growth. The country even has tightened its monetary policy to cater for such downward movement. The government of India had to design several strategies to meet the downward flow. The measures the government took include increasing the price of a liter of diesel. A further observation reveals that the country has a foreign deficit of 4.6% to the GDP of the country. Another varies important aspect is the current downward trend of the value of Rupee in the market. Despite all of the above influences, India prepares to witness positive economic improvement in the year 2013-14. According to statistics, there has been a 5% improvement in the economy of India. The country further expects to register a 3.3% growth for the coming years. This growth relates to the projected growth of consumption expenditure. Another important aspect is the expected improvements in exports.

2.3. Socio Economic Analysis

The socio economic improvements of India include the improvement of health, improvement in education, modernization, improvement of the status of women and housing. Other socio economic improvements in India relate to the improvement of the distribution channels of services and goods. Further there have been tremendous improvements on the literacy levels of the people. Since its independence, India has made vast efforts in improving its socio economic status. The country has an expansive geographical location. Despite this the country has been able to improve its socio economic status to some level. India’s fast progress in terms of development relates to certain influences. The country first had to eliminate disparity among its population. The country’s poor population lives in villages while female low literacy levels ranks high to the present. India is divided into five regions which accounts to various cultures and climatic regions. This means that such difference even points to the economic conditions of such places. Indicators for economic conditions of a nation include level of economic development, health, provision of basic needs and communication networks.

2.4. Technology

Indian companies have made investments in new technologies. This has improved their communication networks and transactions. However there are various negative influences affecting its adoption in the country. Such influences include the readiness of organizations to change their method of transactions. Other influence includes the lack of capacity for organizations to make transformations and low funding. Most organizations in the region focus on expansion than on technological improvements. For foreign organizations, technology would of benefits. It is a recommendation for any organization wishing to invest in the country to offer cloud-computing services. The service still at its infancy would be of assistance for marketing organization products. The use of social media in marketing will be phenomena in India in the coming years. Such a platform will improve organizations ability to meet the needs of a wider audience. Another important growth for the country is the growth of mobile use and its application.

2.5. Environmental Issues

There has been a change in lifestyles in India. The country’s middle class has been growing at a tremendous level. This means that there is an increase in the number of consumers. On the other hand, industries have to increase their production to meet demand. This therefore means that there might be an environmental degradation at the production phase. Such activities will have an influence of water points, climate and even on energy sources. The other problem that arises in relation to environment includes the influence of waste on the environment. Consumers in India have been instrumental in degrading the environment. As if the government would be assistance in conversation, they have been unable to manage waste disposal completely. There have been public outcries from citizens on the need to have a better lifestyle. Of great concern is the pollution of rivers by domestic discharge and industrial waste chemicals disposal. This has had an impact on aquatic life and even livelihoods. The public reaction to such industries include protests, boycott of products, willingness to pay more to green companies and lawsuits.

2.6. Legal Analysis

There are legal implications in doing business in India. These legal aspects border on legal barriers that prescribe business transactions within the region. In some instances investors as well as business owners require assurance from the government while conducting business. Investors on the other hand face stiff challenges in performing their duties due to several factors. Some of these factors include the lack of zoning regulations. The country does not have effective commercial code. It is also important to note that such barriers include unregulated tax policies effective in discouraging investment. The legal implications to the country on the other hand border on lack of capital. The legal aspect of the state involves the courts, judiciary and its procedures. Government policy is another important for India. Such policies have been effective in offering collaborations between foreign investors and Indigenous organizations. For example, investors might have to have certain industrial licences in order to transact business. The country promotes foreign investment by setting up foreign investment portfolio boards. Foreigners might also invest in the securities exchange. Additionally India has an effective foreign trade policy; a policy that has seen the importation of goods worth more than $131.22 billion as well as an export of $89.48 billion.

3. SWOT Analysis

For investors and businesses that wish to shift to the Indian market, certain analysis needs to be of consideration. On the strength of the country in terms of investments, India has a large youthful population. This means that investors have a large market of consumers. The country on the other hand has a high savings and investments rates on the domestic scene. On the global scene, India’s strength relates to its global leader status. On the negative side, investing in India has the risk of disruption because of religious tensions. Further, the country’s infrastructure is at a sorry state. On the global scale, the country faces a challenge from its neighbours Pakistan. Global tension additionally would affect investments in the country. In relation to opportunities present in the country, India has a lot of sectors open for investment. Opportunities are open to investors wishing to promote energy generation and education. The country provides opportunities for importing and exporting companies. In relation to threats, high poverty rates might influence company’s returns. On the other hand, global recessions have an impact on organizations transacting in India. Further the exchange rates of the global market influences industries in the country.

4. Market Entry Strategy

Information by the C.I.A and other authorities speculate that the current inroads of multinationals to India will continue for long. However, with this entry, most organizations are unable to maintain profitable margin thus fall outs occur. Organization can penetrate in the market of the country in various ways. However, the essential element for such entry needs to empower local operations. On the other hand, multinationals or foreign organizations need to invest in local talents of citizens. This entry especially for a UK company would include contractual agreements, partnerships, setting up offices, entering into joint ventures, and share. acquisition of Indian companies or creation of subsidiary. Joint Ventures are the best strategy for foreign companies without a base in the country. The advantage of such relationships includes the separation of the firm into legal as well as limited liability status. The other advantage relates to the benefits of having an Indian partner. Further companies might enjoy the services of FDI to certain sectors. Additionally joint ventures are able to influence Tax structuring.

5. Recommendations

There is tremendous opportunity for organizations wishing to invest in India. This opportunity is true while one relates to statistics stipulated by the C.I.A and scholars. Reports suggest that trade between the United States of America reached $94 billion by the year 2012. On the other hand, the wealth of this Asian country has been of a growing trend. By the year 2020, it is expected that Indian will have over 800 universities and over thirty-five thousand colleges. However, while transacting in India organizations need to be prepared for loss of funds because of changes in the global market. Political situations might affect business operations. Other important aspects that the C.I.A considers include the influence of terrorism attacks from Pakistan and other organizations. Further, exchange rates have an influence on the economy of the state and organizations.

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