Essay on Social Media Application in Office Administration

Audience and Purpose

Social media use in office administration is on the rise in the recent past, following the high rate of globalization worldwide. The audience of the research involves all stakeholders and administrators who work tirelessly to ensure that operations run according to the planned programs. Organizations should be at the forefront to ensure that social media and online communication are applied to the advantage of the firm and not in a manner that disadvantages the system. Offices are utilizing online communication to perform various office functions, a matter that has promoted efficiency and convenience. The purpose of the research is to establish the applications and impacts of social media use in administrative offices.

Introduction

Social media and online communication are significant in helping the organization spearhead its agenda. The research examines the role of using digital means to communicate within an organization. Many online platforms can be used to deliver communication in any event, as supported by digital technology. Administrative roles require swift and reliable communication that ensures convenience. As such, the introduction of social media has made it possible for administrators to perform their duties at ease. The project aims to answer the research question, “what are the applications and impacts of social media and online communication to office administration?” To answer the question, the research identifies three significant applications of social media to office administration. Social media enhances communication, educates, and trains employees and markets products and services provided by an organization. The study will focus on vividly expanding the three applications, which have helped office administrators manage their roles efficiently.

Body

Social media and online communication enhance the delivery of information within and without the organization. Managers of various departments can consult through social media before making an informed decision on a particular matter (Graham, Avery & Park, 2015). Traditionally, office administrators could use memos and letters to communicate with employees and other stakeholders. The fact has since changed upon the emergence of social media use and online communication. Platforms that are commonly used socially by office administrators include Twitter, Facebook, Instagram, YouTube, and LinkedIn, among others. For instance, when the manager wants to meet all team members, it is easier for him or her to contact the rest through social media. Digital media has enabled the formation of virtual social groups online that have helped administrators manage their roles. Offices only need to install internet services that support online communication and the use of social media (Graham, Avery & Park, 2015). Administrators can use the platforms to congratulate employees for good work done or inform them of essential programs that are impending. Twitter and Facebook are the most commonly used social media platforms that have impacted organizational operations worldwide (Panagiotopoulos, Barnett, Bigdeli & Sams, 2016). Online communication enhances the delivery of crucial information within a short time, covering a wide range of customers. Equally, social media provides administrators with the option of receiving instant feedback on whatever matter. Direct message on social media platforms has promoted communication from one end to another (Graham, Avery & Park, 2015). As such, social media use has impacted the face of office administration, as many are applying it to gain an organizational advantage.

Social media is used by office administrators to educate and train employees on various matters that are crucial in their delivery of services. For instance, multinational organizations can use this feature to ensure that all their employees receive online training. Social media allows the management to post videos on training and developmental programs that are essential to employees (Argenti, 2006). As such, the emergence of social media has contributed to increased knowhow on how to perform various office functions. Equally, the managers of different departments can share views online to help others bolster their leadership skills. Existing technology supports theoretical learning remotely, making it ideal for use by organizations that have established in different markets. Examples of programs that employees can benefit from include skills training, quality training, professional, and legal training. However, it is essential to note that technical skills cannot be trained online. Managerial training that is aimed at ensuring that management skills improve for office administrators can be done through online platforms (Argenti, 2006). Safety training and other developmental programs can be conducted online without incurring extra expenses, making social media an impacting factor in office administration.

Social media and online communication have improved marketing efforts made by various administrators in the market. Marketing is essential in creating awareness of the existence of a particular service or good (Rusdiyanto & Kistiananingsih, 2019). Creating awareness helps an organization gain more popularity and consequentially an increased customer base. For instance, Facebook ads provide organizations with the option of advertising their products. Social media platforms have a considerable following that visits the sites at least once per day. As such, using it to make advertisements can prove helpful as it will ensure that information covers a large customer base within a short period (Sloan & Quan-Haase, 2017). Conventional forms of advertising do not guarantee extensive organizational coverage as compared to social media application. As such, office administrators have had the chance to reduce expenses associated with the marketing of their products (Rusdiyanto & Kistiananingsih, 2019). Social media personalizes the brand of a particular product and enables administrators to obtain feedback from consumers. Examples of online marketing that have been effected by administrators include email marketing, content marketing, social media marketing, and search engine optimization. An organization with no strategy to market their products digitally might find it rough catching up with the rest in the 21^st century (Rusdiyanto & Kistiananingsih, 2019). As such, social media use and online communication are vital aspects that are helping office administrators perform their tasks conveniently and efficiently.

Conclusion

To sum it up, social media and online communication are instrumental in the managing of various office functions. The project examines the applications of social media in office administration and possible impacts that are associated with its use in office administration. Stakeholders can benefit by applying the advantages of social media use to gain a competitive gain. Social media and online communication enhance the delivery of information from one end to another instantly, which makes it appropriate for use by office administrators. Examples of platforms that are used by administrators include Facebook, Twitter, Instagram, and YouTube. Organizations can also run online training and educational programs for their employees. Skills training and leadership development can be fostered through the application of social media in office administration. Equally, social media makes it easier for marketers to make an impact as online platforms provide huge traffic. Examples of forms of marketing that social media use has enhanced include email marketing, social media marketing, content marketing, and search engine optimization. Therefore, social media and online communication can help companies create awareness on products and services existing with a view of covering a more extensive customer base.

References

Argenti, P. A. (2006). How technology has influenced the field of corporate communication. Journal of business and technical communication, 20(3), 357-370.

Graham, M. W., Avery, E. J., & Park, S. (2015). The role of social media in local government crisis communications. Public Relations Review, 41(3), 386-394.

Panagiotopoulos, P., Barnett, J., Bigdeli, A. Z., & Sams, S. (2016). Social media in emergency management: Twitter as a tool for communicating risks to the public. Technological Forecasting and Social Change, 111, 86-96.

Rusdiyanto, W., & Kistiananingsih, I. (2019, August). How Does Social Media Marketing Increase Brand Awareness: A Case Study of the Laboratory of YSU Office Administration. In Proceedings of the 2nd International Conference on Big Data Technologies (pp. 320-323). ACM.

Sloan, L., & Quan-Haase, A. (Eds.). (2017). The SAGE handbook of social media research methods. Sage.