Google Adwords Campaign Report

Current Customers

Captainsreports.net came into operation in order to provide information on fishing as well as on recreational aspects. The founders of the advertising front understand that fishing may be a daunting task. The other aspect of importance for the informational centre admits that recreational aspects on the water need constant informational support. It is of ultimate importance that the firm provides accurate fishing information for consumers. Captainreports.net provides accurate fishing information for captains on Lake Michigan.

In the provision of information to the captains of the industry, captainreports.net charges some rate. The charges of the firm ensure constant monitoring of systems as well as payment of employees. The goal of the firm is to provide the best angler’s experience to anglers in the region. The services of the industry offer discount rates to the captains and its goal is to make users best anglers.

In respect to the services offered by the website, through constant research founders of the website provide accurate fish movement reports. At a small fee captains and anglers save on costs and time. It captains at the lake miss current information, they would go to the wrong sites wasting on gas and valuable time (David 42). With the observation other internet informational sites, Captainsreports.net provides current information on fish movements. The site has a provision for providing information to elite charter captains to ensure that anglers receive more fish numbers. The goal of the informational site is not only to ensure captains enjoy better experiences in the water but productive days.

Club members for the site enjoy various bait benefits. The benefits related to bait include a discounted rate for those baits that promote results. The firm maintains constant inventory on the bait applications and ensures captains get a discount on important baits. CaptainsReports.net is a unique website. The website has no global traffic, operating around Lake Michigan. According to its worth in terms of assets, the website is worth over $352. It has a good rating level according to the page rank.

It observes a value of 2/10 according to the analyzing framework. In relation to its validity, Captainsreports.net observes a rating of 7 back links. Further, the website rating in relation to its Seo rating takes a rating of 18%. The website’s feature includes child safety levels and website security levels. In relation to child safety, Captainreports.net maintains a high rating according to the national and international standards (David 44). In relation to the services offered by the website to its customers, the website offers detailed information on fishing at Lake Michigan. The detailed reports related to the website captures reports on fishing activities of perch, trout and other fish species. The popular website categories of location for the website include Chicago, steelhead, Milwakee, perch and Michigan.

Competitors

Captainsreports.net faces stiff competition in its market. There is an increased level of competition among firms concentrating in advertising fishing and other expedition information. The increase in competition creates shifts in the prices of advertising that customers incur. The competitors of the website include Bonshellfishing.com. The competitor operates relating to the Lake Michigan Fishing Charter. With an experience of over 40years, Bonshellfishing.com operates near Chicago. The other competitors providing same services as Captainreports.net include, windycity salmon.com, which concentrates on sport fishing (David 54). Breezy charters.com is another competitor with its basis in Chicago concentrating on fishing information provision. The other competitor to the website includes Lakemichigan.com and Whyknotchaters.com.

Industry Analysis

The industry of Captainreports.net has many competitors in the market. The advantage of the market of the industry of the firm is that the internet market is on an increased level. However, it is imperative to note that the industry is capital intensive. The industry players need to have great amounts of capital to invest in operations (David 49). On the other side of the coin, the industry has a healthy cash flow for the users. Players such as Captainsreports.net need to aim at a regional market or global markets. This means that the great expense of such transactions yield immeasurable exchange foreign currency.

The value is true the comparison to the intensive increase in the internet usage. The revenue of the industry players may be justified to the target market. Captainsreports.net has market sufficient revenue portray the target market of its market. The investment value of $352 indicates that the firm has a considerable market. The earnings per share for such industries consider the number of clicks to the dollar (David 52). On the other hand, industry players might consider joining forces with other players for prosperity. Captainreports.net makes friendly associations with google AdWords to promote products to a wider market. The association with the other industry players considers the increment per share with other players associations.

The industry has taken shape that individuals might their products to a wide population; over globe. The internet is perhaps the most important platform for the industry players. Industries such as the firm can consider setting strategies that sort new markets through advertisement. The setting of the target market by capitalreports.net considers partners such as google Adwords for marketing products. Google AdWords on the advertising front take 67% of the market share. Google AdWords controls over 2/3 of the market (David 43). In the fishing informational sector, Capitalreports.net the industry analysis considers actors such as windycitysalmon.com. Such industries advertise information on fishing, fishing sports as well as other related industries. The industry might also advertisements as offering fishing sports using cruiseships. The industry may even have a twist of offering boating services as well as boat selling.

Marketing Strategy

The current marketing strategy for Captainsreports.net utilizes an online platform. The organization consists of 17 customer service representatives who answer call from customers. The 17 customer service representatives answer calls from various countries. The company further utilizes an online front, which allows connection with the Google Adwords. The connection of the two networks allows customers to make online request while receive feedback. The customer service representatives follow directions from the management of the company. This allows for compliance to various policies and conditions of the industry.

In relation to the strength of the website, the strength of the website of Captainreports lies on its team. The organization has a team of specialist who conduct constant checks on the website. This constant check ensures the strength of the website. On the other hand, these teams of specialist conduct tests on the website to ensure that fraudster do not destroy the reputation of the firm. Another important feature for Captainsreports relates to its website’s visibility. In relation to visibility, the website ensures that customers view incoming links. The website utilizes few keywords, which makes it meet customer’s needs on mobile and well as other features. Further, the use of google AdWords in advertising products of Captainreports promotes online advertising as well as offline promotions.

Strategy

Captainsreports.net utilizes GoogleAdWord as its marketing partner. The utilization of the website in marketing further utilizes three groups. The Ad groups for the organization relates to marketing of products to individuals whose interest is utilization of cruise ships. The other utilization of the website is offering advertisement and sale to buyers of boats. The other group of customer relates to customers whose interest is hiring of fishing boats. Customers for these products offered by captain reports, have the opportunity to make online communication and transaction. The most important keyword for the firm refers to “Captainreports seller of boats and services”.

In respect to the AdWords used in the category related to the offering of cruise ship services might utilize the following text. The organization might use “Captains reports; offers the best cruise ship services in town at affordable prices” the firm might also utilize the following adWord. Captain reports offers the best cruise ship services available; it costs a few dollars for the ride”

In respect to the cost of operating the services of the firm, Captains reports pays a fee of $ 30 for insurance, 32$ for loan application, 34$ for credit and 20$ for hosting. The other cost for the organization includes the cost of software, which takes $ 34.29. Other cost to the organization includes the costs of paying employees, specialists, gas and electricity that take approximately $47.04. The other costs relates to costs related to classes employees take. The cost of such classes adds to $53.

In respect to the selection for the network for the distribution of keywords, the organization utilizes the Android platform and the internet front. The negative key word for the firm is “Cargo ships”. The firm is marketing plans targets individuals within the United States region. It is proposed that with an increased demand of the services offered by the organization in the market the strategy will be a success. The success rate of the strategy is postulated at 65%. The cost per click for the firm will be at $0.03.

Works Cited

Evans, David S. “The Online Advertising Industry: Economics, Evolution, And Privacy.” Journal Of Economic Perspectives 23.3 (2009): 37-60 <http://eds.a.ebscohost.com>