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SWOT analysis of PepsiCo Inc. v Strengths: PepsiCo brand has a strong presence all over the world. Their food, snacks and beverages are consumed 1 billion times a day in 200 countries. In 2011, three brands of PepsiCo grew to more than $1 billion in annual retail sales, expanding their billion dollar brand portfolio to[...]

1.1 Phosphotidylinositol(3,5)bisphosphate: Synthesis and Metabolism In the year 1850, Joseph Scherer discovered inositol and determined its empirical formula by its isolation from Liebig’s extract of meat. Inositides consist of phosphotidyl-inositol (PtdIns), polyphosphoinositides (PPIns) which are a phosphorylated derivative of PtdIns and inositol polyphosphate(IP). These membrane and cellular components of inositides have been found to play[...]

1.1 ABSTRACT In this essay, I will focus on the relationship between empathy and reader’s choice of ending. In order to do this I have chosen two narrative texts – Mordecai Richler’s Barney’s Version (1997) and Dennis Lehane’s Shutter Island (2003), both of which have open endings. “The most commonly nominated feature of narrative fiction[...]

In no more than 2000 words, write a literature review on Sybil attack in wireless sensor networks. All references must be consistent with the IEEE referencing style. Introduction: The increased growth in wireless sensor networks (WSNs) in both civilian and military communities has attracted wide attention [1-3]. Much of the attention has to do with[...]

Introduction Asthma is a chronic inflammatory lung disorder characterised by many symptoms of wheezing, cough and chest tightness and also many cells such as mast cells, T-lymphocytes and eosinophiles considered to have major role in initiation of inflammatory response, airway obstruction and mucous secretion.(1) Functionally the immune system is differentiated into antibodies and other cellular[...]

Introduction The Internet started as an internal communications link in 1974, to facilitate the transferring of military information and for research purposes, before being capitalised to a mass-customised information flow. The capability in transferring information to disparate sources using network topology with a front-end browser was envisioned for mass use. In October 1991 , the[...]

(extract) ABSTRACT All projects, by their very nature, are subject to risk. The objective of the risk analysis and management process is to minimise the impact of negative events on the project plan whilst allowing the team to take maximum advantage of any opportunities which present themselves. The following report is a robust first stage[...]

Introduction This paper examines Nintendo Corporation, a Japanese multinational consumer electronics firm head quartered in Japan. The firm is considered as the largest video game company by revenue since it was founded approximately 125 years ago (1889). The name Nintendo can be roughly translated from Japanese to English as “leave luck to heaven” (Liao, 2010).[...]

By the late 1940s and 1950s, Western nation-states started to see their hegemonic and monolithic conceptions of culture and geographical spaces being threatened. With the end of the World War II in 1945 and Europe’s processes of decolonisation, there was a massive displacement of people from the poorest areas of the globe to the “developing”[...]

I would like to start by telling you a story. “It was a dark and stormy night, we sat by the calcined wall. And it was said to the Tale-Teller, ‘tell us a tale’. And the tale ran thus:… ‘It was a dark and stormy night, we sat by the calcined wall. And it was[...]

1. Introduction Previous studies such as Gabberty and Thomas (2007) and Debrabander and Edstrom (1977) suggest that use of information systems adds value, brings productivity, improves performance, and results in enhancing the efficiency and performance of the organisation. Goulielmos (2002) argues that the use of information systems is one of the most important factors that[...]

One of the key components of leadership during critical and major incidents, is the ability to plan and facilitate effective pre-briefing and debriefing sessions (Laureate, 2010). These sessions are crucial to the ongoing incident for a number of reasons, including the fact that they are one of the few times within the incident that a[...]

This is an extract from my dissertation which explored whether the August Riots (2011) were the result of individual delinquencies in the British underclass or an angry response to an oppressive government. This section focuses on the particular social situation in which the riots occurred. It presents stereotypical views of individual delinquencies in an underclass[...]

It is a truism that energy cannot be created or destroyed. Therefore it is of interest both clinically and in terms of basic science that increased energy intake (food) in man is not invariably accompanied by commensurate increases in body mass (Jequier and Tappy, 1999). The apparent simplicity of the energy balance equation e.g. ,[...]

In this essay I will analyse the characteristics of the Overman and the Last Man, as well as investigate what use Nietzsche had for illustrating these two personas. Through exposition of this dichotomy and by illustrating the contrast between the two, I will uncover the key differences. Moreover, I will identify the philosophical problems that[...]

The growth of the boundary layer The bypass transition process can be deciphered by undertaking a study of the three main regions concerned with bypass transition [2]: 1) The buffeted laminar boundary layer 2) Region of intermittent turbulent spot formation 3) Fully turbulent boundary layer The buffeted laminar boundary layer has most of the characteristics[...]

Introduction Risk treatment is the process of selecting and implementing actions that are to be taken to address identified risks to information assets. The output of the risk matrix will determine the actions to be taken by way of risk treatment. As the elimination of risk is impracticable, the least expensive and most effective approach[...]

Introduction The essay compares and contrasts the leadership styles and management of two very different companies. The first organisation is Tesco Plc, which is one of the biggest retailers in UK and a highly profitable organisation. The second organisation which was chosen was the charity organisation British Red Cross. Interviews and observations were undertaken at[...]