Introduction This report is aimed at critically analysing the macro, meso and micro business environment of Tesco, one of the largest food and grocery retailers in the world, operating around 4,331 stores. Strategic evaluation tools such as PESTEL, Porter’s Five Forces, SWOT and Value Chain analysis have been used by researchers in order to achieve[…]
Introduction According Easy Group newsletter (2004) on March 14th Easy group introduced new concept offering customers online DVD rental services. The introduction of new service offer was powered by Video Island who is one of the leading online DVD rental service providers. The present report will discuss the rationale for EasyJet group to launch new[…]
Chapter 1 I INTRODUCTION The reason for choosing the Automobile industry lies in its current development and future potential of the industry. Various technological changes, the political and economic factors create various imperatives for supply chain architecture and business portfolio management (Nieuwenhuis & Wells, 2003). The major focus of this study will be the analysis[…]
Introduction This paper examines Marks & Spencer Plc – an iconic brand and one of the UK’s leading retailers. A general overview of Marks & Spencer is followed by a PESTEL analysis which offers a comprehensive look at the company’s strategic business environment. An in-depth SWOT analysis that assesses both the internal (strengths and weaknesses)[…]