1.0 Research Topic Motivating employees for greater work performance and productivity has gained increased importance as a measure of successful people management. Mullins (1985) stressed that in order to enhance the work of an organisation, director and managers should focus on the motivational level of its employees. Dingley (1986) said “Motivation is important – even[…]
Introduction 1.1 Background Customer Relationship Management has extreme relevance and application in the service sector and hotels continually asses and try to improve their CRM programmes to improve their service for customers and generate repeat business. Word of mouth marketing, online marketing and promotional offers, can add as much value as paid-for advertising, adding positively[…]
INTRODUCTION Helping people grow and achieve their dreams is the fastest route to success; both theirs and yours.” – T. Harv Eker Growth was never an individual prerogative and never will be. The limits of human capabilities still remain undiscovered. How much a person can develop and realise his or her potential is a function[…]
Abstract A common perception is that technological and societal forces are strongly intertwined. The question of which force supersedes the other in determining the use of technology has constantly stirred a huge debate in IS Literature. Despite the increasing call for the unification of the divergent views of technological and social determinism, historians and theorists,[…]
PURPOSE: This change management report is aimed to reflect the practice of the company GlaxoSmithKline (GSK) to cope up with the changing and unstable environment and also to make a recommendation in order to bridge the gap between their practice and the theory. In order to achieve the objectives of this report the change situation[…]