I am currently conducting research in branding and tourism marketing for my future PhD studies. I have recently completed my Master’s, with distinction, in Advertising and Marketing and I also hold a Bachelor’s degree in Economics. I have theoretical and practical experience in the following subjects: Business Planning, Marketing Planning, Market Research, Public Relations, Advertising, Communications, Consumer Behaviour, and Integrated Marketing Communications. My writing is highly analytical and based on extensive research. I also have excellent numerical and statistical skills, and a very good knowledge of quantitative methods.
My recent work experience involves administrative, business, and logistics roles in packaging and retailing companies in my home town. I have also worked part-time as a researcher and mystery shopper. After my PhD studies, I plan to pursue an academic career, preferably as a lecturer. I am an experienced musician (drummer) and in my free time I enjoy playing gigs with my bands. My other hobbies include basketball, tennis, and mountaineering.
Business, Communications, Marketing
Rebranding Marks and Spencer; the role of communication and the media.